It looks like Zach Bryan is trying out a new marketing strategy.  It involves posting an Instagram story where he’s telling people to come to his upcoming shows . . . while firing a handgun off into the distance.

The good news is that he was not aiming at the camera.

Here’s how Zach’s promoting his shows these days.  Quote, “Hey everybody, come to my shows at the BOK Center tomorrow, the next day, the next day, and the next day.”

And then during the video, he fired off 10 or so shots into the wilderness . . . while smiling throughout.  This all seems totally normal?!?!?!?!

You can read more and see the video HERE